Mentioned in the press

CinemaScore's Box-Office Swami CinemaScore's Box-Office Swami / October 13, 2009

Ed Mintz's market research company translates moviegoers' opinions into mostly accurate predictions of how films will fare.

15 Movies That Made the Grade: A+ CinemaScore Posse 15 Movies That Made the Grade: A+ CinemaScore Posse / August 12, 2011

Tate Taylor’s The Help shot to the top of the class within hours of its opening in North America, earning an A+ CinemaScore. Only a select few movies have earned the top grade, which almost always guarantees an especially long and happy run. It’s an elite club that includes the likes of The King’s Speech, The Blind Side and, of course, Titanic. Why does it mean so much? A great CinemaScore means great word-of-mouth, which is the best publicity of all for a film.

Why CinemaScore Matters for Box Office Why CinemaScore Matters for Box Office / August 19, 2011

If history is a guide, then an A+ for "The Help" should bode well for adaptation of Kathryn Sockett's best seller.

At The Movies At The Movies / November 28, 1985

If Thanksgiving has come, can Christmas movies be far behind?

7 Reasons Why 'The Avengers' Smashed Box Office Records 7 Reasons Why 'The Avengers' Smashed Box Office Records / May 7, 2012

Why did “The Avengers” shatter the record for the biggest opening in movie history? This weekend the film took in an estimated $200.3 million, breaking the debut weekend record set in 2011 by “Harry Potter and the Deathly Hallows Part 2″ ($169.2 million).

B Grade For ‘Turtles': What CinemaScores Mean And Why Exit Polling Matters B Grade For ‘Turtles': What CinemaScores Mean And Why Exit Polling Matters / August 9, 2014