Tate Taylor’s The Help shot to the top of the class within hours of its opening in North America, earning an A+ CinemaScore. Only a select few movies have earned the top grade, which almost always guarantees an especially long and happy run. It’s an elite club that includes the likes of The King’s Speech, The Blind Side and, of course, Titanic. Why does it mean so much? A great CinemaScore means great word-of-mouth, which is the best publicity of all for a film.